Robert Kiyosaki's rich dad says, "You can never have true freedom without financial freedom." 

Needless to say, financial freedom is a goal that many aspire to achieve, but few know how to reach it.  It’s a journey that requires knowledge, discipline, and the right tools. 

IMG International Marketing Group

Financial literacy is the way to financial freedom. Unfortunately, it is one of the most disregarded subjects people are dealing with. For many Filipinos, understanding the complexities of personal  finance can seem daunting. This is where the International Marketing Group (IMG) steps in with its "30M by 2030 Financial Literacy Campaign," joined by Filipino and Cebuano blogger JP Abecilla - The  Millennial Writer. To complement the IMG's campaign, I'm also strengthening my personal advocacy: "Gain Financial Literacy to Achieve Financial Freedom." 

The Need for Financial Literacy in the Philippines 

The Philippines, like many developing countries, faces a significant gap in financial literacy. A survey conducted by the Bangko Sentral ng Pilipinas (BSP) found that only 25% of Filipino adults are financially literate. This lack of knowledge leads to poor financial decisions, such as insufficient savings, lack of insurance coverage, and minimal investments. Without a solid understanding of how money works, many Filipinos are trapped in a cycle of debt, living paycheck to paycheck, and unable  to secure a comfortable future. 

IMG recognized this need and has dedicated itself to empowering Filipinos through financial 

education. The campaign "30MBy30" is more than just a slogan; it's a movement designed to equip  individuals with the knowledge and skills they need to take control of their financial future. As such, the campaign was also joined by top Philippine personalities, such as Ms. Korina Sanchez-Roxas and Senator Raffy Tulfo. 

30M by 2030 Financial Literacy Campaign

What Is IMG? 

The International Marketing Group (IMG) is a global financial services company that offers comprehensive financial education and assistance. Founded on the principle of providing equal opportunities for everyone, IMG is committed to breaking the barriers of financial ignorance and promoting a culture of financial independence. 

IMG's platform is unique in that it doesn’t just offer financial products; it provides a holistic approach to financial education. Members are not only taught the basics of personal finance but are also given the tools and resources to implement what they’ve learned. This approach ensures that knowledge is turned into action, leading to real financial progress. 

IMG Mission

The Core Components of the Campaign 

1. Education First: At the heart of IMG's campaign is education. Through a variety of seminars, webinars, workshops, and online courses, IMG members are given access to a wealth of information on topics such as saving, investing, insurance, debt management, and retirement planning. This education is designed to be practical and actionable, making it accessible even to those with little to no financial background.
2. Financial Products and Services: IMG partners with some of the largest financial institutions in the Philippines and around the world. These partnerships allow IMG members to access a wide range of financial products, from mutual funds and insurance to healthcare and real estate. What sets IMG apart is its focus on teaching members how to choose and use these products wisely, rather than just selling them. Some of the top companies they partner with are Kaiser International Healthgroup, Inc. and Manila Bankers Life Insurance Corp.
3. Community and Support: Financial freedom is not a journey that should be taken alone.  IMG fosters a community of like-minded individuals who support and motivate each  other. This sense of community is a crucial aspect of the campaign, as it provides a network of support, accountability, and shared learning.
4. Business Opportunities: IMG believes that financial literacy should also lead to financial  opportunities. Members who are passionate about financial education can take their learning a step further by becoming financial educators themselves. IMG offers a business platform where members can earn while teaching others about financial  literacy, thus creating a ripple effect of financial empowerment. 

The Impact of the Campaign 

Since its inception, the financial literacy campaign has made a significant impact on the lives of countless Filipinos. Through its educational programs, IMG has helped individuals and families gain control over their finances, reduce debt, increase savings, and start investing in their future. Many have gone from being financially dependent to financially independent, and some have even built successful businesses within IMG’s platform. 

Why Financial Literacy Matters 

Financial literacy is more than just understanding numbers; it’s about making informed  decisions that can change the course of your life. In a country where many are unbanked and underinsured, where the culture of savings is weak, and where debt is often seen as a necessary evil, financial literacy is a beacon of hope. 

By educating Filipinos about the importance of financial planning, IMG is helping to build a nation of financially responsible individuals who can contribute to the country’s economic growth. Financially literate individuals are better equipped to handle emergencies, plan for  their retirement, and make investments that will secure their future and that of their families.

How to Get Involved 

If you’re ready to take control of your financial future, joining IMG’s campaign is a great first  step. Whether you’re just starting on your financial journey or you’re looking to deepen your knowledge, IMG offers the resources, tools, and community to support you every step of the way. 

Becoming a part of IMG’s movement is not just about gaining financial literacy for yourself;  it’s about spreading that knowledge to others. As more Filipinos become financially literate, the collective financial health of the nation improves, leading to a more prosperous and  equitable society. 

Cebuano blogger JP Abecilla - The  Millennial Writer

To supplement IMG's vision, the "Gain Financial Literacy to Achieve Financial Freedom" advocacy of The Millennial Writer was initiated to transform more lives. By focusing on financial education, offering practical financial tools, and building a supportive community like IMG, we're empowering Filipinos to take control of their finances and achieve the freedom they deserve. 

Financial freedom is not a distant dream; it’s a reality that can be achieved through knowledge, action, and support. Join IMG today and take the first step towards a financially secure future. You can directly contact JP Abecilla for more information or schedule an appointment HERE today!